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“Do you know Aishwarya Rai? Have you watched Pink Panther 2? Bride and Prejudice, maybe? Have you seen the Cannes red carpet at least once? Did you see the most beautiful woman on planet Earth walk it? Yes, she’s Bunt.”

But how does that matter, you ask? Another thing you have to understand about Bunts is that we remain a vanity-driven society, and we attach value to people too. We ostracise those we think are falling from the threshold we have set for our social circles, we chase those who are rising above that threshold, and we mingle with those at equilibrium with us.

Again, this is not a study of how great or bad of a person he is—but how he had an impact on the Bunt community and the weight of his name that had garnered a fame like no other.

Since I was little, I kept hearing the same thing: "You never show your work."  My teachers would raise their eyebrows at my homework—the...

Trust, that fragile thread between belief and illusion, has become the currency of our age—handed out, collected, and spent by celebrities l

There was a time when fame was a byproduct of accomplishment. Today, it is often the accomplishment itself. The economics of fame—who profit